Your search for the Holy Grail of natural mascaras ends here. Years of research led us to a mascara maestro in Italy who crafts award winning lash products. We partnered with them to create an award-winning mascara that coats each lash in rich, sultry color. The result is robust, healthy lashes with a featherweight feel that won’t smudge, clump or flake. Star Ingredients: Natural Bayberry Wax - This environmentally responsible wax takes the place of animal or petroleum waxes found in many mascaras. The natural wax forms on small berries to protect them against moisture loss and environmental stress. It does the same for your lashes. Plus no chemicals are used to process and purify this wax, and it is 100% biodegradable. Rice Bran Wax - Acts quickly to hydrate lashes and help them retain vital moisture to prevent breakage. Enhances natural regeneration process by nourishing cells with vitamins and antioxidants. Jojoba - Rich in vitamins and minerals, jojoba works overtime to strengthen lashes. Protects hair follicles which allows eyelashes to grow longer and thicker.