Hardcover Book Tales From Under the Rim Ron Buist Goose Lane Editions Signed

Vintage Hardcover Book Tales From Under the Rim Ron Buist Goose Lane Editions  Condition: Fine. Dust Jacket Condition: Fine. First Edition, First Printing.  The book is inscribed and signed by the author on the full title page.  Published by Goose Lane Editions, Fredericton, New Brunswick, Canada, 2003 Size: 9.5'' x 6.5'' x .8'', weight 24 oz "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." — The Ottawa Citizen. Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life. We use recycled materials to ship our products. **** If you’re new to Poshmark - Welcome! Use our sign-up code PROJECT_RELOVE to get $10 off your first purchase.**** TB71