New, unused. This shampoo is a part of original Joico luxury salon exclusive line: Re:Nu Age Defy system. Only available at select high end saloons in US. UK and West Europe. Joico Re:Nu Age Defy system is the realization of the revelation that hair health could be improved by rejuvenating the scalp skin. For the first time, face care level anti-aging ingredients and technologies are used under the helm of Age Defy Complex (TM) to provide the scalp skin advanced anti-aging treatment. This shampoo gently cleanses and energizes the scalp for full, thick, lustrous hair. Protects hair color and shields from external damage. Age Defy Complex(TM) renews hair's youthful texture and appearance. To best reserve the active ingredients, a vacuum pump package was adopted to make sure the minimum expose of the content from air. This is a super gentle low foam shampoo. You should spread the shampoo on your finger tips and focusing on massaging your scalp so the active ingredients can work on where it is designed to. You will feel the difference from the first use.