Hard Cover Book | GOOD TO GREAT by Jim Collins
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"Good is the enemy of Great’. This is how the author sets off a riveting journey explaining the findings from his and his team’s half a decade of research in the conquest of how to make good companies great. Essentially, ‘Good to Great’ happens very rarely and it is because it is so difficult. In his research, Jim Collins (the author), has found out systematic phases through which any great company goes through and lays out a framework "
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