H&M MEN'S SLIM FIT (2) BUTTON LUX BLAZER

H&M MEN'S SLIM FIT (2) BUTTON LUX BLAZER 1947 Inspired by his trip to New York City the year before, Swedish entrepreneur Erling Persson opened a new womenswear store in Västerås, Sweden. He calls it Hennes, Swedish for “Hers”. The soon-to-be-famous Hennes logotype was designed by the founder himself. 1952 The first Hennes store opened in Sweden’s capital, Stockholm. 1954 Hennes takes out a full-page color ad in Sweden’s largest daily, a pioneering belief in the power of marketing. 1968 Hennes acquired the Stockholm-based hunting apparel and fishing equipment retailer Mauritz Widforss, and the name is changed to Hennes & Mauritz. The stores started offering men’s and children’s clothing, covering fashion needs for the entire family. 1969 The expansion is rapid: Hennes & Mauritz has 42 stores. During these decades, international growth began. Norway comes first, followed by Denmark, the UK, and Switzerland. The growth pace increases even further, with five or six new stores opening every 2020 After more than 20 years as chair of the board, Stefan Persson hands over to the third generation as Karl-Johan Persson is elected new chair and Helena Helmersson becomes the new CEO. (PHOTO) Today, H&M Group is present in more than 75 markets worldwide, of which almost 60 also offer online sales.