H&M MEN'S BLACK SLIM FIT (1) BUTTON LUX BLAZER (VIETNAM)

H&M MEN'S BLACK SLIM FIT (1) BUTTON LUX BLAZER (VIETNAM) BLACK IN COLOR (1) BUTTON CLOSURE (4) BUTTON CUFFS FULLY LINED One of the world’s most successful clothing-retail companies, H&M has Swedish origin. The company works in more than 60 countries across the globe and employs over 130,000 people. There is barely any country in the world where there are no H&M stores, and the brand’s bold red logo is instantly recognizable across the globe as an emblem of affordable stylish clothing. HENNES The brand started as “Hennes”, which stands for “Her” in Swedish and turned into Hennes & Mauritz after the merger with a men’s clothing brand, so when shortened to H & M in 1968, it was more like a symbol of Women and Men apparel, feminine and masculine. Hennes merged with Mauritz Widforss in 1968, forming Hennes & Mauritz. The logo was changed accordingly, and now featured a traditional sans-serif nameplate, where two parts were separated by an “H&M” monogram in a rounded frame. The letters inside the frame featured the same style as the “Hennes” inscription on the previous version, but with its contours cleaned and modified. This logo stayed with the company for a few months, as later in the same years the name of the brand was shortened to “H&M”. THE EMBLEM The two letters united with the ampersand are supposed to appeal to the young buyer. According to the company, most of its clients are people under 30. The free-spirited, vivid logo is supposed to attract this very audience.