Snap Grip is Apple MagSafe® compatible, nano-adhesive assisted. It takes more deliberate effort to remove than typical MagSafe® accessories because you can use other MagSafe® accessories on top of it and we don't want it coming off! The magnets inside your iPhone just aren't strong enough to keep Snap Grip on your phone if you stick it to a fridge or car mount. P.S. it's reusable adhesive! Just run water over it, let it air dry, and it reactivates like magic.