From the website: “Discover the max styler - our wide plate, 2" professional performance styler with dual-zone technology and 70% larger plates.* Harnessing two new generation heat sensors for consistent heat distribution, the new ghd max flat iron is ideal for styling long, thick and curly hair types in half the time” I’ve had the straightener for a couple years, and it works great. Unfortunately it is too wide for my current hair length, so I am looking to sell it and downsize to a 1”. It heats up quickly, and the only noticeable wear on it is some slight paint wear on the outside edges. Originally retails for $249.