Straighter + Shinier: Tourmaline Technology produces negative ions that combine with infrared properties, delivering silkier, straighter locks in one smooth glide. Moisture: Ceramic tourmaline heats hair evenly from the inside out, locking in moisture and reducing frizz. Faster Styling: Temperature Control means quick styling, less damage and longer-lasting results. Healthier Hair: Nano Technology works to prevent bacterial growth for cleaner tresses. Smooth Finish: Negative Ion properties seals the cuticle, smoothing the hair's surface for major bounce and shine. Ease of Use: The 360° Swivel Cord is professional-length for flexibility in movement and worry-free styling.