100% authentic. see label on front. These cannot be purchased and are for Mac artists Only. Special textured paper is durable enough for cream products but soft enough to hold powders. They are perfect for a photo shoot or bridal trial, but also can be used as a guideline for color inspiration, application placement, or communication of a design to client. They are a wonderful, visual way to make notes for yourself on your application so you can make it amazing every time.