The Story Our story begins with a team of performance footwear veterans, determined to create something better for the body. Athletic shoes propel through fast rebounding, high energy-return foams; so our founders first set out to find a new type of material that would absorb impact, rebound slowly and facilitate recovery after workouts or long days on your feet. OOFOS Oocloog The Design The result of our founders’ efforts is our proprietary OOfoam technology and a patented footbed that maximizes the foam’s properties. Today, these principles guide the design of all OOFOS styles: Simplicity Lightweight Flexibility Free Movement Minimalist Construction Quality