The true color of this is s striking reddish pink. I tried everything I could think of to get the right color but the light reflects off of it to make it look a bit darker than it is in real life so know this is almost pink/red but way more on the pink side. It's in great condition only bought it for a trip so it's still got tons of washes before the insect repellent wears out. I've only washed it 2x. Questions ask! I have lots of outdoor/camping/hiking/yoga/gym stuff!