The Eufora HERO for Men Firm Hold Gel is an excellent hair styling product that provides maximum hold and a high shine finish without flaking. Its water-soluble formula is lightweight and easy to wash off from hands and hair, without clogging follicles. This hair gel is specially formulated with the Eufora exclusive ProAmino Peptide Complex™, which provides wear-in treatment benefits for your hair. It nourishes and strengthens your hair, making it healthier and more resilient to styling stress. To use, simply apply to damp or dry hair and style as desired. Achieve your desired look with ease, knowing that your hair is being treated and protected by the Eufora HERO for Men Firm Hold Gel.