Estee Lauder Pure Color Matte Lipstick 570 Fiercely, New in Box. This is a long lasting, full coverage, rich wearable color that goes on smoothly with a velvety matte finish that has plumping, nourishing, and conditioning benefits. It is bleed, feather, and crease resistant. 570 Fiercely is a burnt orange (reddish orange) with warm undertones. Housed in gold-tone magnetic close case. Retail $40