10-HOUR POWER: High-performance lipstick stays color true and wears for 10 impactful hours while resisting bleeding, feathering and creasing. CREME FINISH: Dimensional color glides on effortlessly to a smooth, satin finish. Full coverage lipstick with plumping, nourishing and conditioning benefits. Want more shades? Check out our Matte and Hi-Lustre finishes, too. MOISTURE LOCK COMPLEX: Features this blend of potent oils + powerful plant extract to instantly condition & plump while maintaining moisture on lips over time: Red Raspberry Seed, Meadowfoam Seed, Apricot Seed Oils & Salicornea Herbacea Extract. EXQUISITELY CRAFTED: The expertly designed lipstick bullet is perfectly shaped to help sculpt the curves of your lips with effortless precision. The golden case with its magnetic cap is a delight to have and to hold. MAKE THE MOMENT: Discover the complete Pure Color Collection. Shades, finishes and formulas to fit your every need. For everyone, for any occasion.