If people ask, why is Eileen Fisher so popular, they get and answer: exceedingly easy to wear. Luxuriously and cozy sweater with festive color. 46% merino wool, 30% alpaca. ** Reframing Asako Yuzuki, the author of "Butter," food and fashion—the things that women were supposed to have a particular fondness for—have always left me indifferent. I only want to spend my time with people who know the real thing when they see it. People who truly understand the value of the real thing are few and far between. My stuff is real. It's a chance for style. ** Make an offer.