In October of 2019 Seek Discomfort released its first co-branded partnership with one of our favorite athletic brands, Lululemon. This partnership was inspired by our 100 days of sweat challenge (learn more by watching our 100 days of sweat video), which was all about embracing discomfort by making a commitment to sweat every day for 100 days. We dropped over 20 co-branded Lululemon styles on our website that were only available for 72 hours.