Designing Brand Identity: A Comprehensive Guide to the World of Brands and Brand

<p><b>Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.</b> <p>It's harder than ever to be the brand of choice--in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. <p>The sixth edition of <i>Designing Brand Identity</i> has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. <p>Organized into three sections--brand fundamentals, process basics, and case studies--this revised edition includes: <ul> <li>Over 100 branding subjects, checklists, tools, and diagrams</li> <li>More than 50 all-new case studies that describe goals, process, strategy, solutions, and results</li> <li>New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing</li> <li>Additional examples of the best/most important branding and design work of the past few years</li> <li>Over 700 i