Long-wearing, moisturizing, full-coverage cream-to-matte color in a range of statement-making nude shades for all skin tones. When it comes to the nude lip, there is no such thing as one-size-fits-all color. Meet the next generation of nude. Gen Nude™ Matte Liquid Lipcolor is long-wearing, cream-to-matte color with a lightweight, no-tack texture. Formulated with moisturizing ingredients to counteract dryness, this matte liquid glides on silky smooth with a subtle vanilla scent.