Instantly cover grays, touch up highlights, fill in sparse areas. WHY IT'S WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1 year usage for one compact Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free