Wella Color Charm Permanent Gel Haircolor provides the speed of liquid plus the conditioning and convenience of cream. Gelfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results. Provides the speed of liquid, conditioning and convenience of cream. For excellent gray coverage that covers even the most resistant grays. Wella Color Charm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results.