Color Charm Permanent Liquid Color - 50 Cooling Violet Additive by Wella 1.42 oz

Wella Color Charm Liquid Permanent Hair Color features Liquifuse technology to ensure consistent, predictable results. Use the Cooling Violet Additive to reduce unwanted warm tones. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.