Clairol Nice n’ Easy permanent hair dye with a blend of 3 tones and highlights is a non-drip color cream designed for superior natural looking color. Long-lasting hair dye maintains color and shine for 8 weeks and comes in 50 shades with a fresh, floral scent. Gentle on hair and scalp*, providing 100% gray coverage. Discover our first permanent color that helps block damage. Includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+* that reduces the risk of an allergic reaction. Inside the box is the permanent color creme (1), color activating lotion (2) and ColorSeal conditioner. Nice n’ Easy gives you real, natural-looking tones while being kind to your hair. What’s better? It’s nice and easy! * ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist.