True ruby red liquid lipstick with a hydrating, matte-meets-moisture formula for flawless looking lips! Brand new in box. Full size. Shade—-> RUBY BLUR, ruby red WEAR IT BLURRED OR WEAR IT BOLD! The genius formula can be dialled up or dialled down to suit your mood! Which will you choose today? Ruby Blur is a cool-toned, ruby red shade. Wear it BLURRED for 'just-bitten' lips and BOLD for the perfect red carpet red! It's FLAWLESS COLOUR that glides on and STAYS ALL DAY.