Cartier Gold Watch with Brown Leather Strap

Elegant Cartier watch with a gold case. Features a classic Roman numeral dial. Brown leather strap adds sophistication. The Cartier Tank watch stands out within this shifting market as one of the most iconic and classic timepieces, and shoppers have made it clear they are interested in purchasing this forever item. Cartier's iconic watch designs are in big demand, positioning the brand as a leader within the growing timepiece market and with searches more than doubling from 2023 to 2024, according to a report from luxury resale platform Fashionphile. To take a closer look at the watch, I dove into its history, the celebrities and style icons who have collected it, and test-drove the timepiece myself. Ahead, more on the iconic Cartier Tank watch. The Cartier Tank Louis is more than just a watch—it's a category-defining work of art and the most legendary dress watch ever designed. The Tank Louis made its debut in 1922 and most closely resembles the original Tank (now known as the Tank Normale) designed by Louis Cartier. The timepiece set the standard for luxury dress watches and continues to be the blueprint across the category. The Tank Louis has a long history of collectors known for their impeccable taste and eye for classic design. The watch is closely tied to the rise in elegant style, which has been connected to growth in timeless investment buys this year.