The Care Bears, our favorite loveable huggable BFFs, are excited to welcome in a NEW Care Bears friend into the family - I Care Bear. I Care Bear, our first ever eco-friendly bear, is here to encourage everyone to recycle by reminding us all just how important it is to take care of the planet. With his motto "love the earth," I Care Bear's beautiful super soft plush not only reflects the colors of the land and sea, but was created specifically using recycled materials. With this nature-loving bear, there is no greater joy than keeping our earth clean for generations to come so take I Care Bear home in his custom eco-friendly packaging made from 100% recycled paper and celebrate Earth Day with this NEW bestie!