a "white lavender purple [with a Matte finish]." It's a very light, pinky9-lavender with subtle, neutral-to-cool undertones and a semi-matte finish. It had mostly opaque color payoff, while the texture applied without dragging on the lips. It is one of the better-applying, ultra-light shades, and it doesn't have as much slip as some others in the family have had. This shade lasted for four hours and was Not drying.