COLOR ME by KEVIN MURPHY Cream Activator 10 VOL. (3%) 33.8oz very gently used, once at most twice. Create tailor-made custom results with COLOR ME by Kevin Murphy CREAM ACTIVATOR. This luxurious, creamy, and incredibly nourishing formula can be used to create endless Demi and Permanent hair color formulas while presenting an easy-to-apply creamy consistency with no running or dripping. BENEFITS Exclusive formulation designed for use with COLOR.ME SHADES, HIGH.LIFT, BOOSTER, TONER, CREAM.LIGHTENER, and POWDER.LIGHTENER Rich, creamy formulation allows for super-easy application No color running or dripping