Pop Lip Shadow Cushion Matte Lip Powder What it is: A weightless powder lip shadow for a vibrant burst of matte pigment. What it does: It delivers bold, highly pigmented lip color that won't bleed. How to use: To activate color, unscrew the clear cap from the wand and the white lid from the colored cylindrical cap. Gently push the antibacterial-treated sponge applicator inside the cap. Twist to seal and load color. For added comfort, prep your lips with a lip balm.