Building Strong Brands Hardcover Book by David Aaker NEW

In this compelling book, David Aaker uses real branding cases such as General Electric, Kodak, Saturn Automotive, Healthy Choice McDonald's, and others to demonstrate how strong brands have to illustrated how brands are created and managed. This issue is NEW - Never opened. It has been displayed on a bookshelf in my NYC Ad Agency. I'm ready to part with all my Agency books and supplies now as I enjoy retired life. If you are interested in acquiring some paraphernalia from a real New York City Ad Agency (things like Pantone PMS books, posters, and tons of books on branding, strategy and Graphic Design) check back here often or DM me. From the publisher: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. Thanks for looking!