Branding for Dummies Book | Paperback | Chiaravalle and Schenck

Title: Branding For Dummies Type: Paperback Book Authors: Bill Chiaravalle and Barbara Findlay Schenck ISBN:‎ 0471771597 Description: Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. Condition: Book shows some wear from use, but it remains in excellent condition. All pages and cover are intact. Spine may show signs of wear. Pages may include limited notes and highlighting.