Brand new, Unopened. WHAT IT IS A superior stain fighter, this powerhouse detergent goes beyond white, beyond bright, beyond bright. What Ultra Power Plus will do is wash away dirt, stains and smells from all your laundry. What it won’t is clean out your pocketbook. A single bag of this high-concentrated powder lasts for up to 100 loads in a high-efficiency machine, 66 in a conventional one. Plus, it has no dirty little secrets like toxic, pollution-causing chemicals that can harm the environment and cause skin irritations or allergic reactions. Plant- and mineral-based ingredients provide a safer clean. Contains no dyes, fragrances or optical brighteners. Also free from phosphates, phthalates, ammonia, chlorine, and bleach. Color-safe formula gets whites whiter and colors brighter. Safe on all fabrics*, including hand-washables and Norwex Microfiber. Biodegradable surfactants target your toughest stains without harsh chemicals that can clog pipes. Contains eco-friendly water softeners that are safe for your family and the planet. Effective in hard water and suitable for septic tanks.Works well in all water temperatures. FREE FROM SLS/SLES Phosphates Chlorine bleach EDTA Phthalates Parabens Ammonia Fillers 1,4 Dioxane Ethylene oxide Optical brighteners GMOs Synthetic dyes and fragrances Formaldehyde donors