Brand new ILIA bright start activated eye cream

What it is: A potent eye cream powered by a plant-based retinol alternative that's clinically proven to brighten, hydrate, smooth, depuff and prep for concealer.

What it does: Slow down your morning ritual and wake up eyes with this retinol alternative eye cream formulated to help reduce dark circles, puffiness and wrinkles. A cooling ceramic tip works as a massage tool, and sheer pearl illuminates for a softly brightened look. The lightweight texture layers well under makeup.

Key ingredients:
- Sea fennel extract: a plant-based retinol alternative that visibly brightens, firms and smoothes
- Upcycled avocado extract: a zero-waste active that reduces the look of dark circles and puffiness
- Caffeine & peptides: powerful actives that visibly depuff and revive tired eyes