Blue Origin Coffee Mug Gradatim Ferociter Silver Ceramic Jeff Bezos Spaceflight. It is the view out of the window all around the mug. Good condition see photos. It is hard to photograph because it is so reflective. “Gradatim Ferociter” is Latin for “Step by Step, Ferociously.” Bezos says that's his approach to spaceflight. “If you're building a flying vehicle, you can't cut any corners.