This is the first-edition, first-printing hard-cover (“text edition”) of Betty Crocker’s New Picture Cook Book—the 1961 follow-up to the famous 1950 “Big Red.” Inside its 455 color-splashed pages you’ll find everything from no-sift flour techniques and regional holiday menus to full-bleed photographs that teach plating, garnishing, and carving step by step. Fans love this volume for its approachable mid-century recipes (think fluffy orange chiffon cakes, perfect pie crusts, and Sunday-worthy roasts) and for the nostalgic illustrations by Joseph Pearson. Condition is Good vintage: the front and back boards show edge and spine fray (see photos), but the binding is tight, pages are complete, and the color plates remain vivid. A wonderfully display-worthy copy that still holds up in the kitchen. Item Breakdown: - Brand: Betty Crocker / General Mills - Author: Betty Crocker Editors - Title: Betty Crocker’s New Picture Cook Book - Edition / Printing: First Edition, First Printing (Text binding) - Publication Year: 1961 - Publisher: McGraw-Hill Book Company, Inc. - Format / Binding: Hardcover (“text edition,” not ring-bound) - Pages: 455 - ISBN: 0511381409 - Language: English - Dimensions: ~9.6 × 7.6 × 1.2 in (standard text edition) - Illustrator: Decorations by Joseph Pearson - Country of Manufacture: United States - Features: 48 pages of full-color photos, step-by-step technique drawings, no-sift method section - Condition Notes: Edge/spine fray, boards scuffed; pa