Betty Boop in Snow White , Whitman Publishing Co. (1934). A Big Little Book

Whitman Publishing Co. A Big Little Book. The Big Little Books, first published during 1932 by the Whitman Publishing Company of Racine, Wisconsin, were small, compact books designed with a captioned illustration opposite each page of text. Other publishers, notably Saalfield, adopted this format after Whitman achieved success with its early titles, priced initially at 10¢ each, later rising to 15¢.