New, never opened 2024 Allure Best of Beauty Hall of Fame - 16x Winner Top-selling makeup sponge; soft, latex-free foam quickly blends makeup for a skin-like finish The first, the best, the original Get a flawless blend with the award-winning, premier edgeless, reusable, high-definition cosmetic sponge applicator, in classic pink. The exclusive aqua-activated™ material provides an airbrushed application and absorbs minimal product, so your favorite formula lands on your complexion, not your sponge. This category-creator is a 15-time Allure Best of Beauty award winner Beautyblender®: Super-soft foam is designed to easily blend foundation to a seamless, airbrushed finish. Absorbs minimal amounts of product so your favorite formula lands on your complexion, not your sponge. Safe for all skin types. Colored with water soluble dyes. Made with latex-free foam. Vegan and cruelty-free.