Adjustable Firmness: Adjust the length and firmness of the pillow to fit your body as your bump grows, ensuring soft or firm support throughout your pregnancy. Multi-Use Design: Use it as a body pillow to improve pregnancy sleep and relieve tension, or as a nursing pillow for added support with baby. Unique Shape Versatility: Choose the shape that works best for you (C, U, I, or L-shapes) and mould it into any position for maximum comfort. Global Award-Winning: The bbhugme has been named the Best Pregnancy Pillow and won multiple awards, making it a top choice for new moms around the world. Developed by Healthcare Professionals: For extra peace of mind, bbhugme was developed by female healthcare professionals together with real moms for ultimate effectiveness and safety. Pet friendly, smoke-free home. Comes with all original packaging, including a travel bag.