New Authentic Infamous (mid-tone pinky nude) Gen Nude Matte Liquid Lipcolor is long-wearing, cream-to-matte color with a lightweight, no-tack texture. Formulated with moisturizing ingredients to counteract dryness, this matte liquid glides on silky smooth with a subtle vanilla scent. The flexible paddle applicator delivers full coverage in one sweep. For best results, wait 10 minutes before eating or drinking to allow the color to set.