B. Ruby LipSense Liquid Lipcolor - NWT LipSense is the premier product of SeneGence and is unlike any conventional lipstick, stain or color. As the original long-lasting lip color, it is waterproof, does not kiss-off, smear-off, rub-off or budge-off! Create your own color palette by combining shades. Your customized look will last even longer and your lips will stay moist and plump with LipSense Moisturizing Gloss.