Antique English Pewter Tankard Mug beer cup set of three Eales of Sheffield

Set of three Eales of Sheffield pewter mugs with glass bottom. Stamped English Pewter. They have been used and loved. There are dings and scratches, see photos for actual items. They are engraved with a stylized letter W. At the beginning of the 1960s, the Westinghouse Electric Corporation was the fourteenth largest industrial corporation in America producing a wide range of electronics for nuclear power stations, public transportation and the home. In 1960, the architect and industrial designer Eliot Noyes was hired as consultant director of design at Westinghouse. His duty was to help shape the philosophy of the corporation through a new and ‘long-range’ design program. Titled ‘Image by Design’, this was to be an ongoing study of the Westinghouse image during an era of continuous development and growth, and sought to convey ‘excellence in all things’. Further, the design program would need deliver an authentic expression of the company as a whole; demonstrative of quality and performance; and give it a contemporary appearance to give the impression of an ‘advanced’ corporation. Noyes commissioned renowned graphic designer Paul Rand (IBM) (with whom he previously had worked with to develop IBM’s logo and design policy) to coordinate Westinghouse’s visual identity. Please let me know if you need more photos or have any questions. Thank you for looking!