Amika Normcore signature shampoo and conditioner liter duo

Everyday shampoo for clean, hydrated and shiny hair. Basic? Sometimes it works for us. Like when it comes to shampoo. So we’ve made our signature formula a cocktail of vitamins and antioxidants that cleanses and hydrates for everyday use and gives hair balance, softness and shine. Bubbly lather leaves hair light and fresh. Super simply. And super well. New Amika shampoo formula!