This Advent Calendar's brand is Wondershop By Target. It is shaped like a Christmas Tree. It has Hook & Loop numbers that are shaped like ornaments. The hook and loop makes it easy to place on tree. It has a pocket on the back to store the numbers in. **See picture**. It is 23 inches tall. And it is 14 inches at the bottom **See measurement pictures*** NOTE: I re-use boxes in my attempts to be more eco friendly and ..yes....to save money. I'll probably ship this advent count down xmas tree in a shipping box that held reading glasses. So no surprises :)