Abercrombie Fitch Fierce Cologne is a sophisticated and invigorating fragrance that embodies masculinity and confidence The scent profile is a blend of fresh and woody notes suitable for daytime or evening wear. This is Abercrombie & Fitch Fierce Eau De Cologne. It is a mens fragrance. The packaging shows a 6.7 fl. oz / 200 mL bottle. The cologne bottle is rectangular and transparent. The box is dark navy blue with product name prominently displayed. Model: 512343. Closure: Spray. Intended Target Market: The target market is likely young adult men who prefer a modern masculine scent