What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish. Highlighted Ingredients: - Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly). - Hydraberry: Hydrates and moisturizes. - Sea Fennel: Contains vitamins A, C, E, and conditioning properties that help improve the texture of your lips. Ingredient Callouts: It is vegan and gluten-free.