3X NEW Clairol Blonde It Up Permanent Hair Dye. Platinum Blonde color. NO BLEACH

3 new & sealed boxes of Clairol Blonde It Up hair coloring in platinum blonde. Lightens up to 5 levels with NO BLEACH. Patented AminoLift technology lifts pigments within the hair Clairol's advanced bonding system, while the AminoGlycine Complex helps protect the hair's natural keratin, and helps keep its structure intact. The results? Hair is up to 5 levels lighter without the side effects of bleaching. Instead, hair has a conditioned, glossy finish