'2017 Hallmark Keepsake Frosty Friends ornament. New in box. Tom Best says he works in the best place ever-the keepsake studio. T him. it feels like stepping into Santa's workshop. "We're like elves" he says. "We make Christmas joy". One day he could be fashioning a rockin' guitar or a might beer stein, and the next day it might be a cute miniature or the beloved Frosty Friends. That's the magic of a Kppesake, he says. Something amazing always awaits.