This a 2010 Wheaties cereal box, honoring race car driver, Dale Earnhardt. Unopened cereal inside. Box has been opened and can be closed at the top tab, but box has a little damage, primarily on the top. See photos. Dale Earnhardt was the first race car driver to appear on a box of Wheaties! This cereal box is ready to join an honored place in your collection! The photos are of the very box you are bidding on, not a "similar" item. This is a rare , hard to find, collectible of this iconic and fearless champion, who earned the title of " the Intimidator."