Brand new never used. 12 Benefits™ precise composition of natural hair lipids and UV absorbers in ultra pure steam-distilled water, reverses stress associated with chemicals, thermal styling and environmental exposure. Following haircolor applications, 12 Benefits™ seals and protects for longer lasting and illuminating color results. In fact, our cutting edge anti-aging technology from Japan is proven to retain hair color 40% longer after 5 wash-outs.