New without box- Balance your skin tone and brighten your day. Our iconic, weightless formula is baked for 24 hours and hand-finished in Italy, giving you the easy application of a powder with the benefits of a cream. Color correcting swirls of pigments make shade matching a breeze! Laura Geller is proud to support the National Rosacea Society. Baked Balance-n-Brighten was the first foundation to earn a seal of approval from the National Psoriasis Foundation.